Client: "We need to get some grass-roots, word of mouth, bona-fide consumer recommendation for our chain of luxury hotels. Can you invite a bunch of bloggers to come on a week-long jolly to one of our fabulous venues?"
LC rounds up a bunch of girly-lifestyle type bloggers to spend a week getting pampered at a five star hotel/spa resort thingy somewhere in Italy.
Client (two days before the bloggers are due to fly out): "We've been looking at these blogs and they all seem to have quite small audiences. This thing is costing us a lot of money and we were hoping you'd invite people with a really high profile."
LC: "FFS. Do you even know what a blog is?"